Slam Jam partners up with Maserati to engineer their new lifestyle product range. The partnership between the two entities is set to have its first disclosure during MFW in February, with a site-specific installation at Slam Jam’s flagship store in Milan. It will be open to the public from February 25 to March 3. The space is designed to offer the audience an immersive glimpse into Maserati's distinctive and forward-thinking car design universe. It is reminiscent of a high-performance workshop, where raw mechanics and innovation converge—rubber flooring underfoot, scattered car parts evoking the controlled chaos of factory labs. All items are on display on black iron pipes, seamlessly bridging the world of automotive engineering to its lifestyle expression. The multifaceted offering of the Slam Jam-designed clothing range promises to expand on the points of convergence between Slam Jam and Maserati and lure people into the synergy between two worlds, craft and culture. This sentiment is at the heart of their partnership’s campaign, set in Maserati’s headquarters in Modena. Inspired by velocity and the unique attitude of Maserati, Slam Jam focuses on details through the ever-evolving balance between style and function. The 3M reflective details are a testament to the tension aforementioned. Items such as branded shirts, hoodies, jackets, and sweatpants are set to redefine the boundaries of the iconic brand beyond car design and engineering.