Founded in Massachusetts over 100 years ago, New Balance has always strived to ignore the trends and instead cultivate its own unique, comfort-driven, philosophy towards athletic footwear. Today, it leads the market thanks to two main factors: use of premium materials and a range of successful partnerships, such as Teddy Santis, Joe Freshgoods, JJJJound, Bryant Giles and many more. Each one, through just "sneakers", it's a dive into such different cultures and tells powerful social stories, making them the go-to choice for product connoisseurs across the globe.