District Vision researches and develops tools for mindful athletes, creating products that are equally function-first and performance enhancing. The brand believes in a holistic approach to athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise. District Vision's first experiment was initiated in 2014 when the brand started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born: a proprietary solution for athletes, handmade in Japan. As part of the holistic vision for the project. the brand made meditation available to more runners and active souls in New York and beyond, through a series of talks and the Mindful Athlete Program (MAP), working with leading teachers in both fields.